I wanted to bring this topic to my blog and ask you, my readers (many of whom are super talented artists, and creative junkies that I admire), what your thoughts and opinions are for having a successful etsy shop. I know that several of my readers have etsy shops and I'd love to share and compile our thoughts/ideas/tips into one post/comment area to help others. I do not see etsy as a competitive marketplace, but rather a place where fabulous, talented gals (and guys) come together to share their love of everything handmade.
So, will you help out?
I will start with a couple of my ideas/tips (these are not written in stone, but just a few things I have learned along the way):
*If you are new to selling or just opening your shop....have enough inventory to list over several days. I would not list everything you have made all in one day. Things tend to get buried quickly (i.e. in the searches) with etsy's new batch loading system. This is especially true of jewelry. I would list a couple items here and there....and build up your shop slowly. But, still have enough items in your shop to keep people interested.
*Do not get discouraged! I opened my shop on February 14th, 2008.....and didn't sell a thing until March 2. For fun, this was the first thing I sold.....a set of Amy Butler paper tags....(and I plan to keep selling them once I get back home to my die cutter, hehehe).
*Have fresh new stuff....all.the.time. This is what keeps people coming back...when you keep re-inventing yourself....new paper, new fabric, new material...used in different ways.
*Be good to your "regulars" (offer incentives just for them, like free shipping, coupons, etc). They will keep coming back...trust me!
*Visit the etsy forums ... I have learned A LOT there...and it doesn't hurt to be "seen" once in a while...I have made some friends and some sales from the exposure there.
*Answer ALL your convo's...with a quick turn-around. I try to answer them all within 24 hours....I think people appreciate the attention to promptness. Of course, this isn't always possible, but.....I try my hardest.
*Use all your tags!
*Take advantage all 3 featured items in your shop.....and keep changing them to freshen up your shop. It's like a display window....the first thing people see when they come to your shop.
*Take good pictures! Ugh, I am constantly battling with this one. I try really really hard to make sure my pics are worthy, but it's a struggle. I firmly believe that a good picture is worth a thousand words (and sales!).
*Try advertising.....I tried Craft Cult for a week ($15) and it seemed to pull in some business, if not...at least some traffic and some hearts.
*Package your orders like they are special "gifts". Who doesn't like receiving a prettily packaged item in the mail? It doesn't have to be expensive either.....think recycled materials....vintage tissue paper pattern sheets, newspaper, etc.
*Do not sell yourself short, value your time....I think that if you value your work, your customers will too.
*Be original and unique! There are so, so many awesome sellers on etsy, it's easy to get lost in the pack. I am constantly amazed by the talent I see on etsy....it can be quite intimidating! But, I strive to make sure I am consistently coming up with my own new ideas and designs.
So, there are my lil tips.....not to be taken as the etsy bible! Just a few tidbits I believe are important. I hope they can help someone, anyone!
Now....your turn...tell us your etsy advice!
(or ask your questions here, happy to help)